Precedent Presentation – Marine Ecosystem

What is the interactive about?

 The Marine Ecosystem page is an interactive website that educates the audience on the many different collaborative parties in the marine ecosystem. This includes marine life, climate inputs and man-made interference.

Who is it designed for?

 Given the simplicity of the interface, the website is designed for anybody to access and easily toggle through. With the friendly graphics, it could be suggested towards educating a particular age group; children.

What knowledge does it assume of the target audience?

The website is very straight forward, instructing the audience to click the graphics/text bubbles for further information. There is no other prompts from the interface.

Describe the type of user interactions.

The interface is very straight-forward. Minimal textual layout and minimal bells and whistles help create the easy to read, easy to access website. With every aquatic animal you click, a pop up window opens further interactive media; videos and text to read by scrolling through.

What Improvements would you suggest?

This website could be better designed given it’s target audience is children. The pop up windows could be more colourful and match the sea theme, the “X” button to close the window can be difficult to make out, and the windows often glitch when in use, showing a transparent background and making the text impossible to read. The creators could have made use of animation in this design as well, adding movement to the fish and ships. The full screen mode also didn’t work

Interactive Design

Interactive Design is design focused on people. It’s about understanding how the design will interact with the world, the user and other possible influences, and using this interaction to communicate a message.

Hubbub Cigarette Bin

The environmental Charity Hubbub designed various specialty bins around London to try and help with cigarette butt litter. Cigarette butts are often discarded on the ground and it’s often deemed socially acceptable to do so, even though they pollute the environment and make our streets look bad. Hubbub asks the public various questions and they can putt their cigarette butt out in whichever answer they prefer. This is effective because it engages the user in their interests in order to get them to use a bin instead of the ground.

National Field

National Field is an interactive exhibit by Cuppetelli and Mendoza which uses a projector and hundreds of vertical elastic lines to transform the users motion into art. As the user moves in front of the exhibit, their motion affects the projection which moves accordingly.

Onde Pixel

Onde Pixel is a 20-metre square exhibit on the ground of the Unicredit pavilion created by Miguel Chevalier. The projection is affected by the user walking around, with different shapes and colours being created and affected by their motion.

References

Hay, A. (2015). Cristiano Ronaldo and Lionel Messi are the butt of new quirky scheme to reduce cigarette litter on streets of London. Daily Mail Australia. Retrieved 17 May 2019 from https://www.dailymail.co.uk/sport/football/article-3220919/Cristiano-Ronaldo-Lionel-Messi-butt-new-quirky-scheme-reduce-cigarette-litter-streets-London.html

(2015). National Field. Cuppetelli and Mendoza.Retrieved 17 May 2019 from http://cuppetellimendoza.com/nervous-structure-field/

Azzarello, N. (2016). Onde Pixel. Designboom. Retrieved 17 May 2019 from https://www.designboom.com/art/miguel-chevalier-onde-pixel-unicredit-pavilion-milan-italy-08-01-2016/